PHILIPPOS HELLENIC GOODS is Number 1 in the Top 20 Greek Product Design Awards. That is in addition to the Gold Medals for Quality in New York and Tokyo, which are all important recognitions for us. Our designer, Miltos Skouras, talks about the relationship between product identity and product image to promote quality.
The Athenian artist Miltos Skouras, is at present, dedicated solely to painting but has also published graphic novels and has been active in the field of advertising since the 80s working for leading fashion and design brands (Persol, Rolex, Armani, Versace, Fiat, Pirelli, Papastratos…). In 2010 he leaves the advertising sector to dedicate himself exclusively to painting. In 2016 he exhibits at the State Museum of Contemporay Art in Thessaloniki, "Black and White Stories" a series of pictures, frames of a narrative, with the strong pictorial impact of the graphic novel. Miltos Skouras agreed to cooperate with Philippos Hellenic Goods to create an innovative concept for a Greek Food line with the ambition to promote the quality of a land which has extraordinary potential.
He answers some questions about the relationship between art and consumers goods.
Philippos Hellenic Goods is a project that intends to integrate aesthetics with quality, convenience and authenticity. How did you associate yourself with regards to the demands of this concept?Read More